The key to success
A squeeze page or capture page is a web page that exists with the purpose of converting visitors into subscribers. Internet marketers know that in order to be successful they have to focus on building an email mailing list. A website visitor may not buy right away but if you have their email address you are assured of further opportunities to market to them. The key to successful list building is a good capture page.

You can measure the success of your squeeze page by determining your page’s conversion rate i.e. how many visitors signed-up compared to the total number of visitors. Here are some invaluable tips for creating a squeeze page that people won’t click away from:

• You need to realize that people are not going to give away their email address easily. You are going to have to provide them with a very good reason to do so. This is why your squeeze page headline is so important. This is the first thing a visitor will see so it has to be written in such a way that it will capture the attention of your reader quickly. Your visitors want to know what’s in it for them and your headline should spell this out clearly.

• You should keep your squeeze pages simple yet compelling. Steer away from filling your squeeze page with advertisements, flash graphics or external links. These elements only divert the visitor’s attention from the main goal and that is getting them to sign-up.

• The content of your page should be focused on the benefits of signing-up to your list. A bulleted list of clearly stated benefits is the best way to do this. You want your visitors to be clear about what they will receive in return for signing-up to your list.

• You can achieve a higher conversion rate by including video or audio in your capture page. A good video can capture your visitor’s attention far more effectively than plain text. It is more effective than text because it offers a more personal approach and allows you to condense a long message into a few minutes.
• A website visitor may not sign-up if you ask for too much information in your opt-in form. Keep it simple! A name and email address is sufficient to accomplish your goal.

Your squeeze page is working if it converts most of your visitors to subscribers. Of course, you won’t know if you aren’t measuring your page’s conversion rates so don’t forget this important step!


02/12/2011 07:36

However many holy words you read, however many you speak, what good will they do you if you do not act on upon them? Do you think so?

04/09/2011 01:55

We might start using squeeze pages to collect optins.


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